The wonderful thing about exploring is that you often don’t know what path you will take and what you will find along the way. I set out this week to discover more about the Power of Video. My interest was prompted by the September report from Institute for the Future on the Future of Video and by the explosive fascination with the high quality video content produced by TED. I found some great resources and examples for further study, a few of which are shared below:
- Video Gives A Voice:
- CitizenTube Whether you agree or disagree with the content shared, the fact is that video is a powerful form of communication especially in the hands of real people.
- VideoVoice Collective is putting video and voice to work to empower people, from Indonesia to San Francisco, to New Orleans. Here’s ”A Sneak Peek at Army Street”, a teen filmed video where they tell you about what it’s like to be a teen living in the projects, what changes they would like to see in the neighborhood, and where they see themselves in the future. ,
- Video Informs, Entertains and Amazes
- The Visual MD provides a beautiful set of videos and visuals that bring our health, our bodies to life in completely new ways. I especially like “The Perfect Cardiovascular System”
- Video Content Becomes “Searchable”
- Google Goggles takes tools like these and allows video and visuals to be converted into searchable content. Now that brilliant part of the YouTube video you saw isn’t “lost”, it’s searchable in context.
- And YouTube has turned on the “captions” option to foster video search as well.
- State of the Vloggersphere 2010 report from Mefeedia
- Video and mobile are the fastest growing markets and even mobile streaming video is available from UStream and QIK.
- Other news:
- Avatar grosses $1B+ setting new directions for the Future of Video
- ESPN and Discovery announce 3-D Television and Mashable posted this interview with the IMAX CEO discussing the future of 3D
- Cisco brings video conferencing home
So, that leaves even more questions for exploration
How can video:
- give voice to your constituents
- make your content or messaging more intriguing
- bring quality video content to light through search
- combined with mobile, open new doors
The journey continues…
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Hi. I think video works particularily well in education: education of employers, customers and students. And education could be something quite broad: explaining the culture behind a particular company / brand to helping your customers use your products and services, and so on.
But I think text works best when someone knows a lot about a particular subject and just wants to get on with learning more.
By: Ed on January 12, 2010
at 11:41 am